Case Studies
Five brands. One team that stayed.
Case Study · Artist · Music
Jeremy Loops
Three years. Three continents. One team.
An album campaign. Multiple single releases. Tours across three continents. Cape Open Air, sold out three years running.
Behind that: social strategy and weekly posting, ad campaigns, music videos, photoshoots, poster design, mailers, tour content from the road.
Every one of those is a different specialist. Jeremy doesn't find them, brief them or manage them. We do.
And running under all of it, the question that never goes away — how does an artist this size stay recognisably himself online? We've been answering it with him for three years.
He doesn't have a marketing department. He has us.
Case Study · Sport · Personal Brand
Seabelo Senatla
Building the thing that comes after the career.
Every professional athlete is running two clocks — the playing career, and everything that follows it. Most only start the second one when the first one stops.
Our job is the second clock. Positioning, the story he wants told, the partnerships worth taking and the ones worth declining, and a body of content that outlasts a season.
A brand built while the career is still running, not after it.
Case Study · Talent · Brand Partnerships
Cassidy Nicholson
One shoot in 2025. Her go-to team ever since.
She didn't want another crew. She wanted one that got her voice without three rounds of reverts.
Brand deals hold two visions at once, the creator's and the client's. Our job is to hold both. A lemon placed exactly right in a Savanna bottle. A brand's tone read right the first time.
Cassidy never has to over-explain. That's the whole service.
- Discovery — Overhead on the Prom. Sea Point on a Tuesday morning, and every step-counting, smoothie-drinking stereotype on it. The brief was to land Discovery Health without it reading as an ad — so the product arrives after the joke, never before it.
- Simba Saucy Seat. A Hot Ones parody, borrowing a format audiences already know so attention is built into the first two seconds. We art-directed the set and shot language to make the reference land instantly, then let Cassidy's commentary carry it.
- Sir Fruit — I'm Not Crying, You're Crying. A love letter to South Africa: the sport, the memes, the politicians we somehow still root for. The work was in the edit — pacing the patriotism so it builds rather than shouts.
- Vaseline. Nostalgia only works if it's real. We spent days in Cassidy's family archive finding the footage, then wove those moments into the brand story — so the product sat inside genuine history rather than next to it.
- Savanna Neat Gala. Red carpet, one shot at it. Premium event photography and a recap reel cut to the rhythm of her commentary — turning a brand-ambassador appearance into content, not just coverage.
Case Study · Product · Industry
Mossop Leather Tannery
The camera came last.
We didn't start with a shot list. We started with the operation — the people running it, the women across the workforce, the systems behind water, waste, energy and traceability.
What looked like a story about leather turned out to be a story about responsibility.
So we didn't just film machinery. We filmed water treated and reused, solar powering the tannery, materials pulled back from landfill, and people visibly proud of their craft.
Knowing what's worth filming is the job. The camera is the last part of it.
Case Study · Events
Cape Open Air
Sold out. Three years running.
An outdoor show has one marketing problem: it has to sell out before anyone can see how good it is. The proof only arrives on the night, and by then the tickets are gone or they aren't.
So the year's content is built to do the selling — last year's footage cut for this year's announcement, the line-up reveal paced across weeks, the artist's own channels and the event's saying the same thing at the same time.
Three years, three sell-outs. The same team each time.